All, college graduate, in college, and in high school, workplaces, political views (liberal, moderate, conservative), or by relationship status (single, in a relationship, engaged or married). Finally, you can
target any keywords they used on their page, like interests, favorite music, movies, etc.)

Imagine the power!
And it’s all pay per click, so you only pay for the ads that actually get clicked on.
Think about this – powerful targeting, pennies per click, good analytics and opportunities for growth as
Facebook grows in the future. 

Consider using Facebook Ads to:
• Advertise your website
• Advertise your link bait (hoping that people will see it and start word of mouth about it)
• Advertise your Facebook Pages to get more fans for them and increase the power of these tools 

Combine with Facebook Pages to quickly and easily test new ideas and potential websites. If hey won’t work here, you’re likely to have challenges in a fully developed site